First-Time Brazilian Wax? Here's What to Expect

Thinking about booking your first Brazilian wax? It's completely normal to have questions.

If you're feeling a bit nervous, you're definitely not the only one. We hear questions like "Will it hurt?", "Will it be awkward?" and "What actually happens?" all the time.

The good news? Once you know what to expect, most of those worries disappear.

Whether you're getting holiday-ready, ditching the razor or simply curious about waxing, here's everything you need to know before your first appointment.

What is a Brazilian wax?

A Brazilian wax removes most or all of the hair from the intimate area, including the front, labia and between the cheeks.

Some people prefer to leave a small strip or triangle at the front, while others choose to remove everything. There's no right or wrong option—it's completely down to personal preference, and we'll talk you through it before we begin.

Does a Brazilian wax hurt?

Let's be honest... it's probably the question we get asked the most.

Yes, you'll feel it, especially if it's your first time. But most clients tell us it wasn't nearly as bad as they'd imagined. Many even laugh afterwards and say, "I can't believe I worried so much!”

The good news is the discomfort only lasts a few seconds at a time, and before you know it, you're finished.

Regular waxing also becomes much more comfortable over time as the hair grows back finer and softer.

How should I prepare for my appointment?

Let your hair grow

The biggest mistake people make is shaving too close to their appointment.

Your hair needs to be long enough for the wax to grip properly, so if you're unsure whether it's ready, just get in touch—we'd much rather answer a quick question than have to reschedule your appointment.

Exfoliate gently

Gently exfoliating the area around 24 hours beforehand helps remove dead skin cells and can make it easier for the hair to come away cleanly.

Skip the sunbeds

Try to avoid sunbeds or prolonged sun exposure for at least 24 hours before your appointment, as freshly tanned skin can be more sensitive.

Freshen up

Don't worry if you're coming straight from work—we provide wipes in the treatment room so you can freshen up before your appointment.

Wear something comfortable

Loose-fitting clothing is your best friend after a wax. It helps reduce friction and lets your skin settle comfortably afterwards.

What happens during the appointment?

We'll start with a quick chat to make sure you're happy with the treatment and answer any last-minute questions.

Then we'll guide you through everything step by step. We'll let you know if we need you to change position, and if you need a break at any point, just say.

One thing we always tell first-time clients...

You don't need to apologise, feel embarrassed or worry about what we might think.

This is what we do every day, and our job is simply to make you feel as comfortable and relaxed as possible.

Brazilian wax aftercare

Looking after your skin afterwards helps keep irritation to a minimum and reduces the chance of ingrown hairs.

For the first 24-48 hours we recommend:

Avoid hot baths, saunas and steam rooms.

Avoid exercise that causes excessive sweating.

Wear loose, breathable clothing.

Follow the aftercare advice your therapist gives you before you leave.

Some redness after waxing is completely normal and usually settles within a few hours.

How often should I get waxed?

For the best results, we usually recommend booking every 4-6 weeks.

Keeping to a regular schedule often means less discomfort, finer regrowth and smoother results over time.

Still got questions?

Booking your first Brazilian wax can feel like a big step, but it really doesn't have to be.

If there's anything you're unsure about, just ask. We'd always rather answer your questions beforehand so you arrive feeling relaxed and knowing exactly what to expect.